Latest christian music: The “Revelation Tour” continued Third Day’s tradition of “paying it forward” by donating $1 per ticket sold to charitable organizations through its Come Together Fund. Through this fund, Third Day–who actively supports the ONE Campaign–has been able to serve charities such as Habitat For Humanity, Blood:Water Mission, World Vision’s Hope Child Initiative and is responsible for more than a million dollars in donations over the last 4 years to disaster relief in and outside of the U.S.
For the “Revelation Tour,” Third Day formed a redemptive partnership with Land of a Thousand Hills Coffee on behalf of Rwanda. The two paired up after David Carr–the band’s drummer and a coffee connoisseur–experienced a Land of a Thousand Hills Coffee House near Atlanta. Third Day drew attention to the fair trade company, in part, by featuring a Land of a Thousand Hills Coffee mobile shop and barista at each “Revelation Tour” stop.
“I was surprised to learn that 80 percent of the coffee Americans consume is exploitation coffee,” explains Carr. “But, in addition to serving an excellent, freshly roasted cup of joe, Land of a Thousand Hills Coffee Company works directly with coffee growers in Rwanda to ensure each worker is treated fairly and paid a living wage. As they enjoy the fruit of their labor, growers experience the sweetness of God’s grace. Perhaps this is a revelation many need to hear; that their daily habits have a remarkable impact on people all over the world, that through simply purchasing coffee where every worker is taken care of, an entire nation is experiencing redemption.”
Entrepreneurial pastor Jonathan Golden started Land of a Thousand Hills Coffee after learning the 1994 genocide in Rwanda devastated the coffee growing community and left the surviving growers in unjust conditions. In addition to practicing fair trade, Land of a Thousand Hills Coffee has invested a portion of its profits into village projects like building a coffee washing station in Bukonya, offering microfinance loans to entrepreneurs (including helping widows become entrepreneurs and cultivate their businesses), providing coffee bikes to growers, and, ever important, financing care for village orphans.
“We are so thankful to Third Day for allowing us to team up with them on the ‘Revelation Tour’,” says Golden. “The band’s support has allowed us to reach hundreds of thousands of people from all over the country, all with the goal of cultivating community and pursuing social justice in Rwanda. With the help of Third Day, we are actively on our way to transforming the village of Bukonya, Rwanda: 210 farmers, 1,200 family members, and 500 orphans.” For more information on Land of a Thousand Hills Coffee visit: www.landofathousandhills.com.
In recent weeks, Third Day has also been celebrating a hit album, a continual No.1 radio single, the recent release of its DVD/CD project titled Live Revelations: On Stage, Off Stage, Backstage, and the dedication of the Gateway School for impoverished children in India which Third Day helped build through the Come Together Fund.
At the same time, Third Day’s latest, No. 1-debuting album, Revelation (7/29/08), is approaching 400,000 units scanned as the record continues to move more than 5,000 copies each week. After nine months out, the album remains in the Top 10 of the Nielsen Christian Albums sales chart.
The band is also celebrating the release of the third single from Revelation, “Born Again.” This week the band saw 16 stations add the single out of the box (9 at AC/7 at CHR). Stations who added early include the WAY-FM network, KCMS/Seattle, KTIS/Minneapolis, WRBS/Baltimore and SIRIUS/XM.
About Third Day:
Over the past decade, rock band Third Day (made up of members Mac Powell, Tai Anderson, David Carr and Mark Lee) has racked up 26 No. 1 radio singles and sold close to seven million albums. The band has garnered 24 career Dove Awards, three GRAMMY Awards (with eight career nominations), an American Music Award, three AMA nominations and multiple ASCAP honors.
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