Latest christian music: “Revelation Tour” Raises Awareness of Fair Trade Through Innovative Partnership with
Land of a Thousand Hills Coffee Company
(Nashville, Tenn.) May 14, 2009 – Multi-platinum, GRAMMY and AMA winning rock band Third Day just wrapped the “Revelation Tour” which is among its most successful outings ever thanks to sales in excess of 75,000 tickets and more than 1/3 of its dates being sold out. The 35-city run, which welcomed special guests, the GMA “Male Vocalist of the Year” and “Song of the Year” recipient Brandon Heath and new pop/rock band Revive, educated the massive turnout of fans about fair trade through Third Day’s innovative partnership with Land of a Thousand Hills Coffee Company.
Long-established as a strong live act, Third Day fed off its fans’ ecstatic energy to turn in performances on par with–if not superior to–any in the band’s history. “The ‘Revelation Tour’ has been completely energizing for the band,” responds Third Day bassist Tai Anderson. “The sold out crowds have been singing along to all the hits and letting us know night after night how much the new music is resonating with them. Fans that have seen Third Day dozens of times through the years have repeatedly told us that this has been their favorite show yet. It has been great to share the stage with a rising star Brandon Heath, and Revive’s enthusiasm has been contagious for everyone on the tour.”
The band’s booking agent, Jeff Gregg of Creative Artists Agency, agrees. “This was, without a doubt, a power tour,” he says. “The ‘Revelation Tour’ sold out more than 1/3 of its dates this spring, which, in this economic climate really says a lot for this tour. The popularity of the show has promoters buzzing about upcoming fall tour opportunities.”
The “Revelation Tour,” which kicked off in March and concluded with a sellout date in Abbotsford, Canada on May 9 also boasted sold-out dates in cities such as Macon, Ga.; Jonesboro, Ark.; Bossier City, La.; Fort Walton Beach, Fla.; Phoenix, Ariz.; Corona, Calif.; Redding, Calif.; Portland, Ore.; Modesto, Calif.; Abbotsford, BC; Green Bay, Wis.; Pittsburgh, Pa.; and Phoenix, Arizona.
Dan Fife, of Awakening Events, offers, “In four months, we had four sold-out shows between Winter ‘08 and Spring ‘09, including a March 20th show with 4,500 Third Day fans at the Arkansas State University Convocation Center. The energy level at our shows was awesome and we had more follow up comments than you can imagine. Besides the full houses, we always enjoy knowing we are a small part of making a difference in the world through the Third Day Come Together Fund, which supports various humanitarian projects around the globe.”
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